Syngenta simplifies cockroach control with the new SecureChoice Cockroach Assurance Program
To better equip pest management professionals (PMPs) to efficiently control cockroaches, Syngenta has launched its new SecureChoice℠ Cockroach Assurance Program. This program gives PMPs a proven, integrated pest management (IPM) approach to tackling German and other prevailing cockroach species for guaranteed results.
The SecureChoice Cockroach Assurance Program guides PMPs through three phases of a cockroach treatment: an initial visit, follow-up visits, and continued maintenance and prevention. As part of the program, Syngenta also includes best practices for steps like inspection and monitoring, which are critical components of an IPM approach. By following the recommended SecureChoice Cockroach IPM Guide, Syngenta guarantees a reduction of at least 90% of the cockroach infestation during the first four visits over a 60-day period. If adequate reduction is not achieved, Syngenta will provide the needed Syngenta products for retreatment.
“Cockroaches are a notoriously difficult pest to eliminate,” says Marshall Gaster, market manager for Professional Pest Management (PPM) at Syngenta. “Our program pairs flexible and sustainable IPM strategies with effective products to give PMPs the level of control they need for their customers. Plus, PMPs have the peace of mind that their investment is assured by Syngenta.”
The SecureChoice Cockroach Assurance Program features multiple active ingredients and formulations to help manage insecticide resistance and bait aversion. It recommends using Advion® WDG insecticide with Optigard® Cockroach Gel Bait, and then rotating this combination with Optigard Flex liquid insecticide and Advion Evolution Cockroach Gel Bait every 90 days. The non-repellent liquid insecticides can be used with the gel baits for more thorough control, and all of the recommended products also qualify for yearlong savings through the PestPartners℠ 365 Program.
“Syngenta did the hard work of testing this protocol so PMPs don’t have to,” says Nicky Gallagher, technical manager for PPM at Syngenta. “By taking the guesswork out of cockroach control, we’re enabling PMPs to spend less time on trial and error and more time taking care of their customers.”
To learn more about the new program, including terms and conditions, visit SyngentaPMP.com/Cockroach. Join the Twitter® discussion using #SecureChoiceProgram.
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